Price and fees22 of 26
Team inbox17 of 20
Automation and broadcasts15 of 22
Channels and integrations18 of 22
Security and trust2 of 10
WhatsApp customer service platform · Callbell
Callbell
Per-user WhatsApp team inbox with a visual bot builder, a 7-day trial and coexistence with the WhatsApp Business app.
In short
- Multiagent Chat costs 15 per user a month, and the Plus plan 20; the page shows no annual price1.
- The pricing page lists WhatsApp "from $22 a month" of consumable credits; both paid plans carry a 7-day trial1.
- Callbell says it applies no surcharge on WhatsApp costs, and plans include a monthly WhatsApp budget3.
- The same number can run in Callbell and the WhatsApp Business app through coexistence4.
- The API and webhooks are enabled only on the Plus plan after the trial11.
Callbell suits small teams that want per-agent pricing, a visual no-code bot builder and the option to keep using the WhatsApp Business app on the same number1,4,7. Three users cost $45 a month, before Meta message costs1,3. The catch: the pricing page shows no annual price, the AI agent has no listed price, and the ISO 27001 mention covers its cloud host rather than Callbell itself1,8,10.
Best for: Small teams that want to pay per agent and keep their WhatsApp Business app.
Where the points come from
Price and fees 22 of 26 points
| Rule | What is published | Points |
|---|---|---|
| Cheapest plan for 3 agents | $45/moMultiagent Chat, 3 users at 15 each, monthly billing. The $22 WhatsApp line is consumable credits for Meta costs, not counted1,3,15. | 12 / 12 |
| Price of one more agent | $15/moMultiagent Chat is 15 per user a month; no annual price is shown1. | 2 / 3 |
| Free plan with WhatsApp | NoAfter the trial only the chat widget stays free; WhatsApp is listed under the paid Multiagent Chat plan1. | 0 / 3 |
| Free trial of 7 days or more | YesBoth paid plans show a 7-day trial; the FAQ says 7 days free with no feature limits1. | 2 / 2 |
| Meta message fees | at_costCallbell "does not apply surcharges"; the invoice includes the exact WhatsApp cost minus the plan's included budget3. | 6 / 6 |
Team inbox 17 of 20 points
| Rule | What is published | Points |
|---|---|---|
| Automatic chat assignment | YesRules can automatically assign conversations to teams or users5. | 6 / 6 |
| Internal notes | YesThe chat management page lists internal notes among its features5. | 3 / 3 |
| Satisfaction survey on WhatsApp | Not publishedNot found on the pricing, home or chat management pages1,2,5. | 0 / 3 |
| Agent and response-time reports | YesTeam performance shows average chat management time per agent, and cases handled per agent6. | 5 / 5 |
| Agent mobile app | YesMobile app is listed in Multiagent Chat; the home page names Android and iOS apps1,2. | 3 / 3 |
Automation and broadcasts 15 of 22 points
| Rule | What is published | Points |
|---|---|---|
| No-code chatbot builder | YesThe page describes a visual builder for no-code WhatsApp chatbots7. | 8 / 8 |
| AI agent from your help content | Not publishedNot found: the pricing page lists no AI agent plan or add-on, and the AI agents page shows no price1,8. | 0 / 7 |
| Template broadcasts | YesBroadcast module for bulk WhatsApp messages, priced per contact reached; the module page does not name templates, which WhatsApp requires to start chats1,3,9. | 7 / 7 |
Channels and integrations 18 of 22 points
| Rule | What is published | Points |
|---|---|---|
| Keeps the WhatsApp Business app | YesUse the WhatsApp Business app on a phone while using Callbell from the same number4. | 4 / 4 |
| Other channels | Instagram, Facebook Messenger, Telegram, Website chatChat management page lists Instagram Direct, Messenger and Telegram in one inbox; the pricing plan builder lists Live Chat1,5. | 4 / 6 |
| Named integrations | HubSpot, Salesforce, ZapierZapier: official integration on the home page. HubSpot and Salesforce guides connect through the API or Zapier. No Shopify page found2,13,14. | 6 / 8 |
| Public API and webhooks | YesPublic API reference plus webhook events for messages, contacts, agents, conversations and teams; Plus plan11,12. | 4 / 4 |
Security and trust 2 of 10 points
The rule behind each line: how we score WhatsApp customer service platforms.
Plans and prices
As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.
| Plan | Price as listed | Per month | Notes |
|---|---|---|---|
| FreeChat widget | Free1 | $0 | The website chat widget stays free after the 7-day trial |
| Multiagent ChatPer user | 15 per user/month1 | $15 | Shared inbox, Messenger, WhatsApp, mobile app; Instagram Direct is 22 a month extra; 7-day trial |
| Multiagent Chat PlusPer user | 20 per user/month1 | $20 | Adds advanced statistics, API and integrations, verified WhatsApp request |
| Enterprise50+ agents | Custom1 | Quote | ChatGPT integration, SAML/SSO |
The pricing page has a USD/EUR toggle and shows plan figures without a currency symbol; its pricing script lists the dollar figures 15, 20 and 221,15. It lists no annual price. The "from $22 a month" for WhatsApp is described as consumable credits for Meta costs, so it is not counted1,3.
Strengths
- Per-user pricing with no minimum number of users stated1.
- Says it applies no surcharge on WhatsApp costs, and plans include a monthly WhatsApp budget3.
- Visual no-code bot builder for WhatsApp7.
- Documents a public API and webhooks for messages, contacts, agents, conversations and teams11,12.
- Coexistence lets you use the WhatsApp Business app on the same number4.
Limits
- The Advanced Bot Builder module is a paid add-on at 65.55 a month, and extra channel accounts such as Instagram Direct cost 22 a month each1.
- Broadcasts are a paid module priced per contact reached1.
- Only the Plus plan has the API, and advanced statistics sit on Plus too1,11.
- The security page names ISO 27001 and SOC 2 only for its AWS hosting, not for Callbell10.
- Single sign-on is listed only on the Enterprise plan1.
Other WhatsApp customer service platforms
- 1
respond.ioTeams that want workflows and AI agents on top of a WhatsApp inbox85/100$79/mocheapest plan for 3 agents - 2
SleekFlowTeams that want broadcasts, a no-code flow builder and an AI agent in one tool83/100$64/mocheapest plan for 3 agents - 3
SuperchatEuropean teams that want a free start and Meta fees at cost81/100$99.56/mocheapest plan for 3 agents - 4
InteraktSmall teams that want unlimited agents on a WhatsApp inbox79/100$19.92/mocheapest plan for 3 agents
Sources
- Callbell pricing, Callbell. Accessed 9 Oct 2026.
- Callbell home, Callbell. Accessed 9 Oct 2026.
- How WhatsApp API pricing works, Callbell. Accessed 9 Oct 2026.
- How WhatsApp coexistence works with Callbell, Callbell. Accessed 9 Oct 2026.
- Chat management, Callbell. Accessed 9 Oct 2026.
- Statistics for WhatsApp Business, Callbell. Accessed 9 Oct 2026.
- Create your chatbot, Callbell. Accessed 9 Oct 2026.
- AI agents, Callbell. Accessed 9 Oct 2026.
- Broadcast module, Callbell. Accessed 9 Oct 2026.
- Security, Callbell. Accessed 9 Oct 2026.
- What are Callbell APIs and do they work, Callbell. Accessed 9 Oct 2026.
- Callbell API webhooks, Callbell docs. Accessed 9 Oct 2026.
- Connect WhatsApp to HubSpot, Callbell. Accessed 9 Oct 2026.
- Connect WhatsApp to Salesforce, Callbell. Accessed 9 Oct 2026.
- Callbell pricing calculator script, Callbell. Accessed 9 Oct 2026.
Website: www.callbell.eu · Markdown version · We are not affiliated with Callbell.