--- title: Callbell canonical: https://saasranked.com/software/callbell/ category: WhatsApp Customer Service Software points: 74 rank: 5 of 11 facts_checked: 2026-10-09 --- # Callbell Per-user WhatsApp team inbox with a visual bot builder, a 7-day trial and coexistence with the WhatsApp Business app. 74 points out of 100. #5 of 11 WhatsApp customer service platforms. Vendor: Callbell. Website: https://www.callbell.eu/ - Multiagent Chat costs 15 per user a month, and the Plus plan 20; the page shows no annual price [1]. - The pricing page lists WhatsApp "from $22 a month" of consumable credits; both paid plans carry a 7-day trial [1]. - Callbell says it applies no surcharge on WhatsApp costs, and plans include a monthly WhatsApp budget [3]. - The same number can run in Callbell and the WhatsApp Business app through coexistence [4]. - The API and webhooks are enabled only on the Plus plan after the trial [11]. Verdict: Callbell suits small teams that want per-agent pricing, a visual no-code bot builder and the option to keep using the WhatsApp Business app on the same number [1][4][7]. Three users cost $45 a month, before Meta message costs [1][3]. The catch: the pricing page shows no annual price, the AI agent has no listed price, and the ISO 27001 mention covers its cloud host rather than Callbell itself [1][8][10]. Best for: Small teams that want to pay per agent and keep their WhatsApp Business app. ## Points | Criterion | Line | Value | Points | Note | |---|---|---|---|---| | Price and fees | Cheapest plan for 3 agents | $45/mo | 12/12 | Multiagent Chat, 3 users at 15 each, monthly billing. The $22 WhatsApp line is consumable credits for Meta costs, not counted [1][3][15]. | | Price and fees | Price of one more agent | $15/mo | 2/3 | Multiagent Chat is 15 per user a month; no annual price is shown [1]. | | Price and fees | Free plan with WhatsApp | No | 0/3 | After the trial only the chat widget stays free; WhatsApp is listed under the paid Multiagent Chat plan [1]. | | Price and fees | Free trial of 7 days or more | Yes | 2/2 | Both paid plans show a 7-day trial; the FAQ says 7 days free with no feature limits [1]. | | Price and fees | Meta message fees | at_cost | 6/6 | Callbell "does not apply surcharges"; the invoice includes the exact WhatsApp cost minus the plan's included budget [3]. | | Team inbox | Automatic chat assignment | Yes | 6/6 | Rules can automatically assign conversations to teams or users [5]. | | Team inbox | Internal notes | Yes | 3/3 | The chat management page lists internal notes among its features [5]. | | Team inbox | Satisfaction survey on WhatsApp | Not published | 0/3 | Not found on the pricing, home or chat management pages [1][2][5]. | | Team inbox | Agent and response-time reports | Yes | 5/5 | Team performance shows average chat management time per agent, and cases handled per agent [6]. | | Team inbox | Agent mobile app | Yes | 3/3 | Mobile app is listed in Multiagent Chat; the home page names Android and iOS apps [1][2]. | | Automation and broadcasts | No-code chatbot builder | Yes | 8/8 | The page describes a visual builder for no-code WhatsApp chatbots [7]. | | Automation and broadcasts | AI agent from your help content | Not published | 0/7 | Not found: the pricing page lists no AI agent plan or add-on, and the AI agents page shows no price [1][8]. | | Automation and broadcasts | Template broadcasts | Yes | 7/7 | Broadcast module for bulk WhatsApp messages, priced per contact reached; the module page does not name templates, which WhatsApp requires to start chats [1][3][9]. | | Channels and integrations | Keeps the WhatsApp Business app | Yes | 4/4 | Use the WhatsApp Business app on a phone while using Callbell from the same number [4]. | | Channels and integrations | Other channels | Instagram, Facebook Messenger, Telegram, Website chat | 4/6 | Chat management page lists Instagram Direct, Messenger and Telegram in one inbox; the pricing plan builder lists Live Chat [1][5]. | | Channels and integrations | Named integrations | HubSpot, Salesforce, Zapier | 6/8 | Zapier: official integration on the home page. HubSpot and Salesforce guides connect through the API or Zapier. No Shopify page found [2][13][14]. | | Channels and integrations | Public API and webhooks | Yes | 4/4 | Public API reference plus webhook events for messages, contacts, agents, conversations and teams; Plus plan [11][12]. | | Security and trust | SOC 2 Type II or ISO 27001 | Not published | 0/5 | Not published: the security page names ISO 27001 and SOC 2 only for its AWS hosting [10]. | | Security and trust | Open source | Not published | 0/3 | Not published on the vendor's pages [2][10]. | | Security and trust | Single sign-on | Yes | 2/2 | Enterprise plan lists SAML/SSO authentication [1]. | ## Plans | Plan | Price | Per month (USD) | |---|---|---| | Free | Free [1] | $0 | | Multiagent Chat | 15 per user/month [1] | $15 | | Multiagent Chat Plus | 20 per user/month [1] | $20 | | Enterprise | Custom [1] | - | The pricing page has a USD/EUR toggle and shows plan figures without a currency symbol; its pricing script lists the dollar figures 15, 20 and 22 [1][15]. It lists no annual price. The "from $22 a month" for WhatsApp is described as consumable credits for Meta costs, so it is not counted [1][3]. ## Strengths - Per-user pricing with no minimum number of users stated [1]. - Says it applies no surcharge on WhatsApp costs, and plans include a monthly WhatsApp budget [3]. - Visual no-code bot builder for WhatsApp [7]. - Documents a public API and webhooks for messages, contacts, agents, conversations and teams [11][12]. - Coexistence lets you use the WhatsApp Business app on the same number [4]. ## Limits - The Advanced Bot Builder module is a paid add-on at 65.55 a month, and extra channel accounts such as Instagram Direct cost 22 a month each [1]. - Broadcasts are a paid module priced per contact reached [1]. - Only the Plus plan has the API, and advanced statistics sit on Plus too [1][11]. - The security page names ISO 27001 and SOC 2 only for its AWS hosting, not for Callbell [10]. - Single sign-on is listed only on the Enterprise plan [1]. ## Sources 1. [Callbell pricing](https://www.callbell.eu/en/pricing/), Callbell, accessed 2026-10-09 2. [Callbell home](https://www.callbell.eu/en/), Callbell, accessed 2026-10-09 3. [How WhatsApp API pricing works](https://www.callbell.eu/en/how-whatsapp-api-pricing-works/), Callbell, accessed 2026-10-09 4. [How WhatsApp coexistence works with Callbell](https://www.callbell.eu/en/how-whatsapp-coexistence-works-with-callbell/), Callbell, accessed 2026-10-09 5. [Chat management](https://www.callbell.eu/en/chat-management/), Callbell, accessed 2026-10-09 6. [Statistics for WhatsApp Business](https://www.callbell.eu/en/statistics-for-whatsapp-business/), Callbell, accessed 2026-10-09 7. [Create your chatbot](https://www.callbell.eu/en/create-your-chatbot/), Callbell, accessed 2026-10-09 8. [AI agents](https://www.callbell.eu/en/ai-agents/), Callbell, accessed 2026-10-09 9. [Broadcast module](https://www.callbell.eu/en/broadcast-module/), Callbell, accessed 2026-10-09 10. [Security](https://www.callbell.eu/en/security/), Callbell, accessed 2026-10-09 11. [What are Callbell APIs and do they work](https://www.callbell.eu/en/what-are-callbell-apis-and-do-they-work/), Callbell, accessed 2026-10-09 12. [Callbell API webhooks](https://docs.callbell.eu/api/reference/webhooks/introduction), Callbell docs, accessed 2026-10-09 13. [Connect WhatsApp to HubSpot](https://www.callbell.eu/en/connect-whatsapp-to-hubspot/), Callbell, accessed 2026-10-09 14. [Connect WhatsApp to Salesforce](https://www.callbell.eu/en/connect-whatsapp-to-salesforce/), Callbell, accessed 2026-10-09 15. [Callbell pricing calculator script](https://www.callbell.eu/assets/js/calculator.js), Callbell, accessed 2026-10-09