saasrankedSoftware, ranked on the facts

form builder · SurveyMonkey

Wufoo

Online form builder, sold by SurveyMonkey, with a free plan of 100 entries a month and rules for showing or hiding fields.

50/100

#11 of 11 form builders
Facts checked 8 Oct 2026

In short

Wufoo suits people who want a form builder with field rules, multi-page forms, file uploads and nine payment merchants, starting at $195 a year1,5,6,7. The catch: its pages list no calculations, save and resume, PDF output, HIPAA, SOC 2 or ISO 27001 for the product itself, and signing goes through a DocuSign account2,4,10.

Best for: Small sites that need simple forms with rules and a handful of payment processors.

Where the points come from

Free plan8 of 12
Building forms16 of 29
Payments and data15 of 21
Privacy and compliance0 of 20
Price11 of 18

Free plan 8 of 12 points

RuleWhat is publishedPoints
Free planYesFree plan lets you build and share basic forms and collect a limited number of responses1.6 / 6
Submissions on the free plan100Free plan allows 100 entries a month1.2 / 6

Building forms 16 of 29 points

RuleWhat is publishedPoints
Conditional logicYesField Rules show or hide fields depending on other answers; the features page also mentions skipping pages2,5.8 / 8
Calculated fieldsNot publishedNot published on the vendor's features page2.0 / 4
File upload fieldYesFile Upload field is listed; Starter and higher list file uploads1,2.5 / 5
Multi-page formsYesPage Breaks split a form into steps; Next Page and Previous buttons are added6.3 / 3
Save and resume laterNot publishedNot published in the vendor's multi-page forms article; it covers only partial entries seen by the owner6.0 / 4
Signature fieldNot publishedThe only signature option documented is a DocuSign field that needs a DocuSign account; no draw or type field is listed10.0 / 5

Payments and data 15 of 21 points

RuleWhat is publishedPoints
Online paymentsYesPricing lists Accept payments for Professional and above; help says payments are on some paid plans1,7.5 / 5
Payment processorsStripe, PayPal, SquarePayments page and help list Stripe, Square and PayPal among nine merchants3,7.6 / 6
Answers as PDFNot publishedNot published on the vendor's features page2.0 / 4
Built-in connectionsZapier, WebhooksHelp lists Zapier and webhooks on paid plans; Google Sheets appears only on the integrations directory, not as a built-in connection8,9,11.4 / 6

Privacy and compliance 0 of 20 points

RuleWhat is publishedPoints
HIPAA supportNot publishedNot published on the vendor's security page4.0 / 8
SOC 2 Type II or ISO 27001Not publishedSecurity page names only a SOC 2 Type II audited data centre, which is the host's certificate4.0 / 5
GDPR data processing agreementNot publishedNot published on the vendor's security page4.0 / 4
EU data storageNot publishedNot published on the vendor's security page; it names a data centre in the United States4.0 / 3

Price 11 of 18 points

RuleWhat is publishedPoints
Submissions on cheapest paid plan1000Starter allows 1,000 entries a month1.2 / 6
Cheapest paid plan$16.25/moStarter, $195 a year, billed yearly1.9 / 12

The rule behind each line: how we score form builders.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

PlanPrice as listedPer monthNotes
Free1 userFree1$05 forms, 100 entries a month
Starter1 user$195/year1$16.2510 forms, 1,000 entries a month, file uploads
Professional5 users$399/year1$33.25Unlimited forms, 5,000 entries a month, payments
Advanced20 users$999/year1$83.2525,000 entries a month
Ultimate60 users$2,523/year1$210.25200,000 entries a month

The pricing page shows each paid plan as a yearly total with a monthly equivalent, and a link to switch to monthly billing; paid plans charge $0.05 per entry over the monthly limit1.

Strengths

  • A free plan allows 5 forms and 100 entries a month1.
  • Field rules show or hide fields based on other answers5.
  • Multi-page forms add Next Page and Previous buttons6.
  • Nine payment merchants are supported, including Stripe, Square and PayPal7.
  • Webhooks send each submission to a URL you choose9.

Limits

  • Payments are not on Starter and are limited to some paid plans1,7.
  • Signing uses a DocuSign field that needs a DocuSign account10.
  • The vendor's pages name no HIPAA support and no EU data storage; the security page names a United States data centre4.
  • Integrations and webhooks are paid features8,9.
  • Overage costs $0.05 per entry over the monthly limit1.

Other form builders

  1. 1
    Zoho FormsSmall businesses that want many integrations and a $10 first paid plan
    94/100
    $10/mocheapest paid plan
  2. 2
    forms.appIndividuals and small teams who want a free plan and EU servers
    85/100
    $19/mocheapest paid plan
  3. 3
    Cognito FormsSmall teams that need calculated totals and payments
    84/100
    $19/mocheapest paid plan
  4. 4
    FormalooSmall teams that want forms with logic, payments and PDFs at a low monthly price
    84/100
    $19/mocheapest paid plan

All 11 form builders

Sources

  1. Wufoo pricing, Wufoo. Accessed 8 Oct 2026.
  2. Wufoo features, Wufoo. Accessed 8 Oct 2026.
  3. Wufoo payments, Wufoo. Accessed 8 Oct 2026.
  4. Wufoo security, Wufoo. Accessed 8 Oct 2026.
  5. Field Rules, Wufoo Help. Accessed 8 Oct 2026.
  6. Forms with Multiple Pages, Wufoo Help. Accessed 8 Oct 2026.
  7. Collecting Payments Through Your Form, Wufoo Help. Accessed 8 Oct 2026.
  8. Integrations, Wufoo Help. Accessed 8 Oct 2026.
  9. Using API Information and Webhooks, Wufoo Help. Accessed 8 Oct 2026.
  10. DocuSign Field, Wufoo Help. Accessed 8 Oct 2026.
  11. Wufoo integrations, Wufoo. Accessed 8 Oct 2026.

Website: www.wufoo.com · Markdown version · We are not affiliated with SurveyMonkey.