AI customer service agent · HubSpot, Inc.

HubSpot Customer Agent

Name: HubSpot Customer Agent
Price: 90 USD

HubSpot's AI agent for chat and email, billed in credits for each conversation it resolves.

57/100

#6 of 11 AI customer service agents
Facts checked 9 Oct 2026

In short

A resolved conversation uses 50 HubSpot Credits, and credits cost $0.010 each, so 500 resolutions is $250 a month before seats⁴.
Credits are used only when the agent delivers a resolution, not for each message².
The agent needs a Professional or Enterprise subscription; the cheapest Service Professional seat price shown is $90 a month^1,2.
The 14-day free access starts only after you buy at least one Service Professional or Enterprise seat¹.
G2's Customer Experience page lists HubSpot Service Hub at 74, marked G2 tested⁷. Its General CX leaderboard lists HubSpot Breeze Customer Agent ninth of 9 agents, with 95 points, 69% accuracy and 67% policy compliance¹⁰.

HubSpot Customer Agent suits teams that already run HubSpot's CRM or help desk, because it needs a Professional or Enterprise subscription². Pricing is 50 credits at $0.010 per resolved conversation⁴. The catch is the seat requirement and the lack of any free plan or card-free trial¹. Voice calling is still in beta⁴.

Best for: Teams already on a HubSpot Professional or Enterprise subscription.

Where the points come from

Price9 of 18

Channels and integrations9 of 18

What it learns from2 of 6

Actions and control18 of 24

Data protection10 of 14

Independent testing9 of 20

Price 9 of 18 points

Rule	What is published	Points
Free plan or free trial	noneThe 14-day free access requires buying a Service Professional or Enterprise seat¹.	0 / 3
Cost of 500 AI resolutions a month	$340/mo500 × 50 credits × $0.010 = $250⁴, plus the $90 Professional seat the agent requires^1,2.	6 / 12
Pay only for resolved conversations	YesRate sheet lists 50 credits to resolve one conversation; credits are used only on a resolution^2,4.	3 / 3

Channels and integrations 9 of 18 points

Rule	What is published	Points
Channels the agent answers on	Email, Live chat, WhatsApp, Facebook Messenger or InstagramCatalog names chat and email; set-up needs a Facebook, WhatsApp or live chat channel. Calling is beta^2,4.	8 / 12
Sold without the vendor’s own help desk	NoAvailable only with a Professional or Enterprise subscription of a HubSpot hub².	0 / 2
Works with named help desks	HubSpot Service HubRuns in the conversations inbox or help desk workspace of HubSpot's own hubs, including Service Hub².	1 / 4

What it learns from 2 of 6 points

Rule	What is published	Points
What it learns from	Help centre or websiteAdd a website URL; with 'Import related URLs' up to 5,000 URLs on the domain are synced³. Not published on the vendor's set-up and overview articles^2,3. Not published on the vendor's set-up and overview articles^2,3.	2 / 6

Actions and control 18 of 24 points

Rule	What is published	Points
Takes actions in connected systems	YesYou can set up actions the agent performs, such as resetting a password; no beta label shown³.	7 / 7
Hands over to a human	Not publishedArticles describe reassigning to a human agent but not whether the conversation history is passed on^2,3.	0 / 3
Guardrails on answers	YesGuidelines set how the agent should respond, and handoff triggers can be added; we count guidelines as required rules³.	3 / 3
Test before going live	YesTest button for email or live chat, testing insights and batch testing before deployment³.	5 / 5
Versioning or approval of changes	Not publishedNot published on the vendor's set-up article³.	0 / 3
Reporting on the agent	YesPerformance reports and metrics, knowledge-gap identification and topic analysis³.	3 / 3

Data protection 10 of 14 points

Rule	What is published	Points
SOC 2 Type II or ISO 27001	YesHubSpot says it holds a SOC 2 Type 2 report⁵.	6 / 6
HIPAA agreement	Not publishedNot published on the vendor's security page⁵.	0 / 2
GDPR data processing agreement	YesHubSpot publishes a Data Processing Agreement covering GDPR⁶.	2 / 2
Choice of data region	YesNewer customers can store data in the EU data centre in Frankfurt; otherwise US East⁵.	2 / 2
Customer data not used to train models	NoTerms say HubSpot may use Customer Data to train its AI models, with an opt-out in account settings⁹.	0 / 2

Independent testing 9 of 20 points

Rule	What is published	Points
G2 AI CX evaluation	95 of 200G2, October 2026: 95 of 200 (HubSpot Breeze Customer Agent).¹¹	9 / 20

The rule behind each line: how we score AI customer service agents.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

Plan	Price as listed	Per month	Notes
Customer Agent credits (pay as you go)Text-based channels	$0.010 per credit; 50 credits per resolved conversation⁴	–	$0.50 per resolution; capacity packs $10 per 1,000 credits
Service Hub Professional seatPer seat	$90 or $100 per seat a month¹	$90	Page does not label which price is annual; includes 3,000 credits a month
Service Hub Starter seatPer seat	$7 or $20 per seat a month^1,2	–	Customer Agent needs Professional or Enterprise

The pricing page shows $90 and $100 for a Professional seat without saying which is the annual price; $90 is used¹. Professional includes 3,000 credits a month, which are not deducted here¹. The pricing page says the Professional seat price does not include a required one-time Professional Onboarding fee of $1,500 (Enterprise: $3,500)¹.

Strengths

Bills per resolution: credits are consumed only when the agent delivers a resolution².
Syncs website pages as a knowledge source, up to 5,000 URLs on one domain³.
Test button, testing insights and batch testing run before deployment, and testing does not use credits³.
Performance reports, knowledge-gap and topic analysis are available³.
Offers a GDPR data processing agreement and an EU data centre option^5,6.

Limits

Needs a Professional or Enterprise subscription in a HubSpot hub, so it is not sold alone².
The free trial requires buying a Service Professional or Enterprise seat first¹.
Calling is listed as beta in the product catalog, so voice is not counted⁴.
HubSpot's pages describe no version history or approval step for agent changes³.
Professional seats carry a required one-time onboarding fee of $1,500 on top of the seat price¹.

Concerns on record

HubSpot's incident page says an employee account was compromised on March 15, 2022, and contact and user data was exported from a small number of customer accounts on March 17 and 18, 2022⁸.

Other AI customer service agents

1
Lyro AI AgentSmall stores that want a priced-by-conversation AI agent
71/100
$291.67/mocost of 500 AI resolutions a month
2
Fini AITeams that want per-resolution billing and the agent working inside their existing help desk
65/100
$370.83/mocost of 500 AI resolutions a month
3
Fin AI AgentTeams that already run a help desk and want to pay per outcome
62/100
$495/mocost of 500 AI resolutions a month
4
Freddy AI AgentTeams on Freshdesk who want an AI agent inside their help desk
61/100
$264/mocost of 500 AI resolutions a month

All 11 AI customer service agents

Sources

HubSpot Service Hub pricing, HubSpot. Accessed 9 Oct 2026.
Understand the customer agent, HubSpot Knowledge Base. Accessed 9 Oct 2026.
Set up the customer agent, HubSpot Knowledge Base. Accessed 9 Oct 2026.
HubSpot Product and Services Catalog, HubSpot. Accessed 9 Oct 2026.
HubSpot security, HubSpot. Accessed 9 Oct 2026.
HubSpot Data Processing Agreement, HubSpot. Accessed 9 Oct 2026.
Customer Experience evaluations, G2. Accessed 8 Oct 2026.
March 2022 security incident, HubSpot. Accessed 9 Oct 2026.
HubSpot Customer Terms of Service, HubSpot. Accessed 9 Oct 2026.
AI CX Agent Evaluations: General CX leaderboard, G2. Accessed 8 Oct 2026.
AI CX Agent Evaluations, General CX leaderboard, G2. Accessed 8 Oct 2026.

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