saasrankedSoftware, ranked on the facts

chatbot builder · Chatfuel

Chatfuel

AI chatbot platform for WhatsApp, Instagram, Facebook and website chat, with a knowledge base, live chat and unlimited contacts.

41/100

#11 of 12 chatbot builders
Facts checked 9 Oct 2026

Chatfuel's help centre says its current products are built around AI automations, not the flow builder13.

In short

Chatfuel suits businesses that sell in WhatsApp and Instagram chats and want a bot that answers from a knowledge base, with live chat for staff3,4,8. Every plan includes every feature and unlimited contacts2. The catch: AI usage is metered in dollars, not conversations, so cost at 1,000 chats is not published, and the closed website widget always shows the Chatfuel icon11.

Best for: Small businesses and agencies that sell through WhatsApp and Instagram messages.

Where the points come from

Channels12 of 18
Building13 of 19
Running it14 of 18
Trust2 of 11
Price0 of 14
Independent testing0 of 20

Channels 12 of 18 points

RuleWhat is publishedPoints
ChannelsWebsite chat widget, WhatsApp, Facebook Messenger, InstagramSupported channels page lists Instagram, Facebook (Messenger), WhatsApp, TikTok and a website widget; Telegram is not supported3.8 / 14
Chat APIYesThe Public API is a GraphQL API to read conversations and send messages on every channel7.4 / 4

Building 13 of 19 points

RuleWhat is publishedPoints
No-code builderNoHelp centre says the bot 'isn't a flowchart you draw on a canvas'; manual flows are called the legacy approach13,15,16.0 / 6
Answers from your own contentYesThe Knowledge Base holds your FAQ, catalog and business details; files uploaded at registration are extracted into it4,5.9 / 9
Calls other systemsYesThe JSON API plugin sends REST requests to outside services mid-conversation; Slack, Google Sheets and HubSpot connect via the AI Co-Worker6.4 / 4

Running it 14 of 18 points

RuleWhat is publishedPoints
Handoff to a humanYesLive chat lets an agent assign the chat to themselves and the AI stops replying; included in every plan2,8.8 / 8
Built-in analyticsYesHome page shows reporting built into the dashboard, with conversations started and leads; the Leads board closes leads as won or lost9,10.6 / 6
Remove vendor brandingNoThe closed website chat button always shows the default Chatfuel icon, on all plans11.0 / 4

Trust 2 of 11 points

RuleWhat is publishedPoints
SOC 2 Type II or ISO 27001Not publishedThe security page names SOC 2 Type II and ISO 27001 only for its hosting providers, not for Chatfuel itself14.0 / 6
Open sourceNot published0 / 3
Data processing agreementYesThe compliance page lists a Data Processing Agreement with Standard Contractual Clauses 'upon request'12.2 / 2

Price 0 of 14 points

RuleWhat is publishedPoints
Free planNoPricing page: 'Every plan starts with a free trial'; the trial lasts 7 days with $15 of credits1,2.0 / 5
Price for 1,000 conversationsNot publishedAllowance is a $20 monthly credit wallet; contacts are unlimited and no conversation count is published1,2.0 / 9

Independent testing 0 of 20 points

RuleWhat is publishedPoints
G2 AI CX evaluationNot testedG2 did not include it in the October 2026 test17. Not on G2's leaderboard.0 / 20

The rule behind each line: how we score chatbot builders.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

PlanPrice as listedPer monthNotes
Business1 bot$18/month, yearly ($216/year)1,2$18$20 AI credits a month, all channels and features, unlimited contacts
Agency S3 companies$90/month, yearly ($1,080/year)1$90$100 AI credits a month, agency dashboard

The yearly toggle is marked −10%; credits are granted per month and do not carry over. WhatsApp message charges from Meta also come out of the credit wallet1,2.

Strengths

  • Every plan covers every channel, feature, contact and teammate; only AI replies and WhatsApp messages draw from credits2.
  • A documented GraphQL Public API reads and sends messages on every channel and can take over a chat as a human7.
  • Chatfuel says a data processing agreement and security policies are available on request12.
  • A JSON API plugin calls outside REST services during a conversation6.
  • Teammates can take over from the AI by assigning themselves in live chat8.

Limits

  • No free plan, only a 7-day trial2.
  • No conversation allowance is published; usage is a dollar wallet that does not carry over each month2.
  • The chat button on a website always shows the Chatfuel icon, on all plans11.
  • Telegram, Viber and Line are not supported3.
  • Bots are set up with prompts and settings, not a flowchart drawn on a canvas15.

What Chatfuel says

Vendor claims. We show them, but they earn no points.

  • Chatfuel says it is fully compliant with GDPR12.

Other chatbot builders

  1. 1
    TidioSmall teams that want a no-code bot, an AI agent and one inbox
    82/100
    Not publishedprice for 1,000 conversations
  2. 2
    BotpressTeams that want a visual builder with an HTTP API and many channels
    69/100
    $750/moprice for 1,000 conversations
  3. 3
    TypebotDevelopers and small teams who want a low-cost, flexible flow builder
    65/100
    $39/moprice for 1,000 conversations
  4. 4
    Microsoft Copilot StudioOrganisations already on Microsoft 365 and Azure
    62/100
    $200/moprice for 1,000 conversations

All 12 chatbot builders

Sources

  1. Chatfuel pricing, Chatfuel. Accessed 9 Oct 2026.
  2. Chatfuel Plans and Pricing, Chatfuel Help Center. Accessed 9 Oct 2026.
  3. Supported Channels, Chatfuel Help Center. Accessed 9 Oct 2026.
  4. How to Set Up Knowledge Base, Chatfuel Help Center. Accessed 9 Oct 2026.
  5. How to manage uploaded company information, Chatfuel Help Center. Accessed 9 Oct 2026.
  6. How to Integrate with JSON API, Chatfuel Help Center. Accessed 9 Oct 2026.
  7. Messaging API Reference, Chatfuel Help Center. Accessed 9 Oct 2026.
  8. How to Stop AI During Active Conversations, Chatfuel Help Center. Accessed 9 Oct 2026.
  9. Chatfuel home, Chatfuel. Accessed 9 Oct 2026.
  10. Funnel and drop-off report, Chatfuel Help Center. Accessed 9 Oct 2026.
  11. How to change the widget icon, Chatfuel Help Center. Accessed 9 Oct 2026.
  12. What Regulations Does Chatfuel Comply With?, Chatfuel Help Center. Accessed 9 Oct 2026.
  13. Why There Is No Flows Button, Chatfuel Help Center. Accessed 9 Oct 2026.
  14. How Is My Data Protected?, Chatfuel Help Center. Accessed 9 Oct 2026.
  15. Bot modules and blocks, Chatfuel Help Center. Accessed 9 Oct 2026.
  16. Why the Co-Worker Cannot Edit Flows, Chatfuel Help Center. Accessed 9 Oct 2026.
  17. AI CX Agent Evaluations, General CX leaderboard, G2. Accessed 8 Oct 2026.

Website: chatfuel.com · Markdown version · We are not affiliated with Chatfuel.