Channels16 of 18
Building19 of 19
Running it14 of 18
Trust8 of 11
Price5 of 14
Independent testing0 of 20
chatbot builder · Microsoft
Microsoft Copilot Studio
Microsoft's agent builder, sold as Copilot Credit packs, with Teams, web, WhatsApp and phone channels.
In short
- Copilot Credits are sold in packs of 25,000 for $200 per pack per month1.
- Pay-as-you-go bills credits after use, at the end of the monthly billing period, but the page shows no rate1.
- Agents can publish to a website, Teams, WhatsApp, Facebook Messenger, Telegram and Slack, and take phone calls3,4,5,6,7.
- The trial lets you build agents but not publish them2.
- Microsoft lists ISO 27001:2013 and SOC compliance for Copilot Studio12.
Copilot Studio suits organisations that already run Microsoft 365 and Azure, want a visual topic builder, and need Teams, web, WhatsApp or phone channels3,6,8. A $200 monthly pack of 25,000 credits sits far above the 1,000-credit bar, but credits are a different unit from conversations1. No free plan is listed to publish on1,2, and Instagram is not named as a channel3.
Best for: Organisations already on Microsoft 365 and Azure.
Where the points come from
Channels 16 of 18 points
| Rule | What is published | Points |
|---|---|---|
| Channels | Website chat widget, WhatsApp, Facebook Messenger, Telegram, Voice or phone, Slack or Microsoft TeamsDocs name website, WhatsApp, Facebook Messenger, Teams, Slack, Telegram and voice agents (via Dynamics 365 Contact Center); Instagram is not named3,4,5,6,7. | 12 / 14 |
| Chat API | YesDirect Line lets your own code start conversations and post and read messages with an agent14,7. | 4 / 4 |
Building 19 of 19 points
| Rule | What is published | Points |
|---|---|---|
| No-code builder | YesAgents are built on an authoring canvas by adding nodes to topics4,8. | 6 / 6 |
| Answers from your own content | YesKnowledge sources include public websites and uploaded documents for generative answers10. | 9 / 9 |
| Calls other systems | YesTopics can use a Send HTTP request node, and Power Automate flows or connectors2,4. | 4 / 4 |
Running it 14 of 18 points
| Rule | What is published | Points |
|---|---|---|
| Handoff to a human | YesTransfer conversation node passes the chat to a live agent in an engagement hub such as Dynamics 365 Customer Service8. | 8 / 8 |
| Built-in analytics | YesThe Monitor page reports sessions with Escalated, Resolved and Abandoned outcomes9. | 6 / 6 |
| Remove vendor branding | Not publishedNot published on the vendor's website-channel page13; no badge-removal option or price is named. | 0 / 4 |
Trust 8 of 11 points
| Rule | What is published | Points |
|---|---|---|
| SOC 2 Type II or ISO 27001 | YesCompliance page lists ISO 27001:2013 and SOC audit reports for Copilot Studio12. | 6 / 6 |
| Open source | Not publishedNot published on the vendor's security and governance page11. | 0 / 3 |
| Data processing agreement | YesProduct Terms and the Data Protection Addendum govern the service11. | 2 / 2 |
Price 5 of 14 points
| Rule | What is published | Points |
|---|---|---|
| Free plan | NoPricing lists credit packs, pre-purchase and pay-as-you-go; the only free access is a trial that cannot publish agents1,2. | 0 / 5 |
| Price for 1,000 conversations | $200/moOne credit pack: 25,000 credits for $200 a month. Credits are the unit; this is above the 1,000-credit bar1. | 5 / 9 |
Independent testing 0 of 20 points
| Rule | What is published | Points |
|---|---|---|
| G2 AI CX evaluation | Not testedG2 did not include it in the October 2026 test15. Not on G2's leaderboard. | 0 / 20 |
The rule behind each line: how we score chatbot builders.
Plans and prices
As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.
| Plan | Price as listed | Per month | Notes |
|---|---|---|---|
| Copilot Credit packOrganisations | $200/pack/month1 | $200 | 25,000 credits a month, tenant-wide |
| Pre-purchase planOrganisations | Up to 20% off with up-front purchase1 | Quote | Copilot Credit Commit Units; no price shown on the page |
| Pay-as-you-goOrganisations | Billed on use1 | Quote | Billed after use at the end of the billing period; no rate shown on the page |
| Teams planMicrosoft 365 customers | Included in select Microsoft 365 plans2 | Quote | Publishes to Teams only; no live-agent handoff |
Prices are monthly pack prices. A separate pre-purchase plan saves up to 20% but the page gives no figure1. Credits are not conversations.
Strengths
- Handoff passes full chat history and context variables to a live-agent hub such as Dynamics 365 Customer Service8.
- Monitor shows Escalated, Resolved and Abandoned session outcomes9.
- Knowledge can come from up to 25 public websites and uploaded documents in generative mode10.
- Microsoft says the Data Protection Addendum governs the service11.
- Microsoft lists ISO 27001:2013 and says SOC audit reports are on its Service Trust Portal12.
Limits
- The trial cannot publish agents, and no free plan is listed1,2.
- An Azure subscription is required to use agents1.
- Slack and Telegram need a relay bot built with Azure Bot Service and developer work7.
- Voice agents need a phone number from Azure Communication Services and connect to Dynamics 365 Contact Center6.
- Pay-as-you-go shows no per-credit rate, so costs depend on usage estimates1.
Other chatbot builders
- 1
TidioSmall teams that want a no-code bot, an AI agent and one inbox82/100Not publishedprice for 1,000 conversations - 2
BotpressTeams that want a visual builder with an HTTP API and many channels69/100$750/moprice for 1,000 conversations - 3
TypebotDevelopers and small teams who want a low-cost, flexible flow builder65/100$39/moprice for 1,000 conversations - 5
ChatlingSmall teams that want a low-priced bot with a flow builder, human handoff and a free plan to start61/100$20.83/moprice for 1,000 conversations
Sources
- Microsoft Copilot Studio, Microsoft. Accessed 9 Oct 2026.
- Get access to Copilot Studio, Microsoft Learn. Accessed 9 Oct 2026.
- Key concepts: publish and deploy your agent, Microsoft Learn. Accessed 9 Oct 2026.
- Publish an agent to WhatsApp, Microsoft Learn. Accessed 9 Oct 2026.
- Publish an agent to Facebook, Microsoft Learn. Accessed 9 Oct 2026.
- Use interactive voice response in your agents, Microsoft Learn. Accessed 9 Oct 2026.
- Publish an agent to Azure Bot Service channels, Microsoft Learn. Accessed 9 Oct 2026.
- Hand off to a live agent, Microsoft Learn. Accessed 9 Oct 2026.
- Monitor overview, Microsoft Learn. Accessed 9 Oct 2026.
- Knowledge sources summary, Microsoft Learn. Accessed 9 Oct 2026.
- Security and governance, Microsoft Learn. Accessed 9 Oct 2026.
- Review ISO, SOC, and HIPAA compliance, Microsoft Learn. Accessed 9 Oct 2026.
- Publish an agent to a live or demo website, Microsoft Learn. Accessed 9 Oct 2026.
- Publish an agent to mobile or custom apps, Microsoft Learn. Accessed 9 Oct 2026.
- AI CX Agent Evaluations, General CX leaderboard, G2. Accessed 8 Oct 2026.
Website: www.microsoft.com/en-us/microsoft-copilot/microsoft-copilot-studio · Markdown version · We are not affiliated with Microsoft.