newsletter platform · Sendy

Sendy

Self-hosted newsletter app sold for a one-time $69 licence and sent through Amazon SES.

25/100

#12 of 12 newsletter platforms
Facts checked 9 Oct 2026

In short

Sendy costs $69 once, with no monthly fee or subscription¹.
A licence covers one domain; updates are free until the next major version^1,2.
It sends through Amazon SES and runs on PHP and MySQL hosting¹.
Drip-style autoresponders and segments are included, and campaigns can target segments¹.
It is proprietary software: the licence forbids sharing its source code².

Sendy suits people who want a one-time purchase and to send at Amazon SES prices, with segments, drip autoresponders, an API and CSV import^1,3. The catch: it is not open source, the vendor's pages list no export, A/B test, paid subscription or recommendation feature, and there is no free plan^1,2.

Best for: Publishers who want to own the software and pay only Amazon for sending.

Where the points come from

Earning0 of 25

Your list9 of 32

Growth9 of 26

Price7 of 17

Earning 0 of 25 points

Rule	What is published	Points
Paid subscriptions	Not publishedNot published on the vendor's home page or API page^1,3.	0 / 8
Fee on paid subscriptions	Not publishedNo built-in paid subscriptions are described on the vendor's pages, so there is no fee to record^1,3.	0 / 10
Built-in sponsorship or ad network	Not publishedNot published on the vendor's home page¹.	0 / 4
Sell digital products	Not publishedNot published on the vendor's home page¹.	0 / 3

Your list 9 of 32 points

Rule	What is published	Points
Export your subscriber list	Not publishedNot published: the home page and API page cover importing and deleting subscribers, not exporting^1,3.	0 / 8
Import subscribers	YesHome page lists mass importing subscribers; the support guide covers CSV imports^1,4.	5 / 5
Website on your own domain	Not publishedNot published: the custom domain licence page covers unsubscribe pages, the web version of emails and tracked links, and brand logins, not a public newsletter website or archive⁵.	0 / 7
Send from your own domain	Not publishedHome page says any domain's From address works, but the setup guide does not document SPF or DKIM^1,6.	0 / 5
Open source	NoThe licence agreement forbids disclosing or distributing the source code and mentions no open-source licence².	0 / 3
Public API	YesAPI page documents HTTP POST endpoints for subscribers, lists, brands and creating campaigns³.	4 / 4

Growth 9 of 26 points

Rule	What is published	Points
Recommendation network	Not publishedNot published on the vendor's home page¹.	0 / 6
Referral program	Not publishedNot published on the vendor's home page, which links only to an affiliate programme¹.	0 / 4
Send to a tag or segment	YesHome page: choose segments and/or lists to include or exclude in campaigns, with segments based on your own conditions¹.	5 / 5
Automated email sequences	YesAutoresponders send a series of drip emails at intervals you set¹.	4 / 4
Subscriber source reports	Not publishedNot published: reports cover opens, clicks, bounces and locations, not where subscribers came from¹.	0 / 4
Subject-line A/B tests	Not publishedNot published on the vendor's home page¹.	0 / 3

Price 7 of 17 points

Rule	What is published	Points
Free plan	NoThe home page offers only the $69 licence, with no free plan or trial listed¹.	0 / 8
Cost at 1,000 subscribers	$1.92/mo$69 one-time licence divided by 36 months; Amazon SES and hosting are left out¹.	7 / 9

The rule behind each line: how we score newsletter platforms.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

Plan	Price as listed	Per month	Notes
Sendy licence1 domain	$69 one-time¹	–	Free updates until the next major version; Amazon SES sending costs extra

Amazon SES sending fees and hosting are paid separately. The licence is valid for one domain^1,2.

Strengths

One-time $69 licence with no subscription¹.
Campaigns can include or exclude segments and lists¹.
Autoresponders can send a series of emails at set intervals¹.
HTTP API for subscribing, deleting, counting subscribers and creating campaigns³.

Limits

Proprietary licence; sharing or modifying the source code is not allowed².
No free plan; the only price shown is the $69 licence¹.
Needs your own PHP and MySQL hosting plus an Amazon SES account¹.
Free updates stop at the next major version¹.

Other newsletter platforms

1
beehiivWriters who want an ad network, referrals and growth tools
97/100
$0cost at 1,000 subscribers
2
KitCreators who sell products and want a large free plan
94/100
$0cost at 1,000 subscribers
3
GhostWriters who want open-source software and no cut of paid-subscription revenue
77/100
$0cost at 1,000 subscribers
4
SubstackWriters who want paid subscriptions and reader discovery with no monthly fee
71/100
$0cost at 1,000 subscribers

All 12 newsletter platforms

Sources

Sendy home page, Sendy. Accessed 9 Oct 2026.
Sendy end user license agreement, Sendy. Accessed 9 Oct 2026.
Sendy API, Sendy. Accessed 9 Oct 2026.
Sendy troubleshooting, Sendy. Accessed 9 Oct 2026.
Sendy custom domain licenses, Sendy. Accessed 9 Oct 2026.
Sendy get started, Sendy. Accessed 9 Oct 2026.

Website: sendy.co · Markdown version · We are not affiliated with Sendy.