--- title: Sendy canonical: https://saasranked.com/software/sendy/ category: Newsletter Platforms points: 25 rank: 12 of 12 facts_checked: 2026-10-09 --- # Sendy Self-hosted newsletter app sold for a one-time $69 licence and sent through Amazon SES. 25 points out of 100. #12 of 12 newsletter platforms. Vendor: Sendy. Website: https://sendy.co/ - Sendy costs $69 once, with no monthly fee or subscription [1]. - A licence covers one domain; updates are free until the next major version [1][2]. - It sends through Amazon SES and runs on PHP and MySQL hosting [1]. - Drip-style autoresponders and segments are included, and campaigns can target segments [1]. - It is proprietary software: the licence forbids sharing its source code [2]. Verdict: Sendy suits people who want a one-time purchase and to send at Amazon SES prices, with segments, drip autoresponders, an API and CSV import [1][3]. The catch: it is not open source, the vendor's pages list no export, A/B test, paid subscription or recommendation feature, and there is no free plan [1][2]. Best for: Publishers who want to own the software and pay only Amazon for sending. ## Points | Criterion | Line | Value | Points | Note | |---|---|---|---|---| | Earning | Paid subscriptions | Not published | 0/8 | Not published on the vendor's home page or API page [1][3]. | | Earning | Fee on paid subscriptions | Not published | 0/10 | No built-in paid subscriptions are described on the vendor's pages, so there is no fee to record [1][3]. | | Earning | Built-in sponsorship or ad network | Not published | 0/4 | Not published on the vendor's home page [1]. | | Earning | Sell digital products | Not published | 0/3 | Not published on the vendor's home page [1]. | | Your list | Export your subscriber list | Not published | 0/8 | Not published: the home page and API page cover importing and deleting subscribers, not exporting [1][3]. | | Your list | Import subscribers | Yes | 5/5 | Home page lists mass importing subscribers; the support guide covers CSV imports [1][4]. | | Your list | Website on your own domain | Not published | 0/7 | Not published: the custom domain licence page covers unsubscribe pages, the web version of emails and tracked links, and brand logins, not a public newsletter website or archive [5]. | | Your list | Send from your own domain | Not published | 0/5 | Home page says any domain's From address works, but the setup guide does not document SPF or DKIM [1][6]. | | Your list | Open source | No | 0/3 | The licence agreement forbids disclosing or distributing the source code and mentions no open-source licence [2]. | | Your list | Public API | Yes | 4/4 | API page documents HTTP POST endpoints for subscribers, lists, brands and creating campaigns [3]. | | Growth | Recommendation network | Not published | 0/6 | Not published on the vendor's home page [1]. | | Growth | Referral program | Not published | 0/4 | Not published on the vendor's home page, which links only to an affiliate programme [1]. | | Growth | Send to a tag or segment | Yes | 5/5 | Home page: choose segments and/or lists to include or exclude in campaigns, with segments based on your own conditions [1]. | | Growth | Automated email sequences | Yes | 4/4 | Autoresponders send a series of drip emails at intervals you set [1]. | | Growth | Subscriber source reports | Not published | 0/4 | Not published: reports cover opens, clicks, bounces and locations, not where subscribers came from [1]. | | Growth | Subject-line A/B tests | Not published | 0/3 | Not published on the vendor's home page [1]. | | Price | Free plan | No | 0/8 | The home page offers only the $69 licence, with no free plan or trial listed [1]. | | Price | Cost at 1,000 subscribers | $1.92/mo | 7/9 | $69 one-time licence divided by 36 months; Amazon SES and hosting are left out [1]. | ## Plans | Plan | Price | Per month (USD) | |---|---|---| | Sendy licence | $69 one-time [1] | - | Amazon SES sending fees and hosting are paid separately. The licence is valid for one domain [1][2]. ## Strengths - One-time $69 licence with no subscription [1]. - Campaigns can include or exclude segments and lists [1]. - Autoresponders can send a series of emails at set intervals [1]. - HTTP API for subscribing, deleting, counting subscribers and creating campaigns [3]. ## Limits - Proprietary licence; sharing or modifying the source code is not allowed [2]. - No free plan; the only price shown is the $69 licence [1]. - Needs your own PHP and MySQL hosting plus an Amazon SES account [1]. - Free updates stop at the next major version [1]. ## Sources 1. [Sendy home page](https://sendy.co/), Sendy, accessed 2026-10-09 2. [Sendy end user license agreement](https://sendy.co/end-user-license-agreement), Sendy, accessed 2026-10-09 3. [Sendy API](https://sendy.co/api), Sendy, accessed 2026-10-09 4. [Sendy troubleshooting](https://sendy.co/troubleshooting), Sendy, accessed 2026-10-09 5. [Sendy custom domain licenses](https://sendy.co/custom-domain-licenses), Sendy, accessed 2026-10-09 6. [Sendy get started](https://sendy.co/get-started), Sendy, accessed 2026-10-09