Earning0 of 25
Your list9 of 32
Growth12 of 26
Price5 of 17
newsletter platform · Spatie
Mailcoach
Email tool priced by emails sent, with unlimited contacts, plus segments, automations and an API.
In short
- Hosted Mailcoach costs USD 9.99 a month and includes 2,000 emails1.
- Extra emails cost USD 0.002 each, or USD 0.001 with your own sending provider1.
- A weekly issue to 1,000 subscribers, about 4,400 emails, comes to about USD 12.39 to 14.79 a month by those rates1.
- Contacts, lists and automations are unlimited, and a 14-day trial needs no credit card1,2.
- The pricing page lists no free plan, and no built-in paid subscriptions are listed1,3.
Mailcoach suits writers and developers who prefer to pay for emails sent rather than list size, and who want segments, split tests and automations1,3,13. A 1,000-subscriber weekly newsletter costs about USD 12 to 15 a month1. The catch: it lists no paid subscriptions, no free plan and no subscriber export1,3,7.
Best for: Developers and writers who want to pay by emails sent, not list size.
Where the points come from
Earning 0 of 25 points
| Rule | What is published | Points |
|---|---|---|
| Paid subscriptions | Not publishedNot published on the vendor's features page3. | 0 / 8 |
| Fee on paid subscriptions | Not publishedNot published on the vendor's pricing page; no built-in paid subscriptions are listed1. | 0 / 10 |
| Built-in sponsorship or ad network | Not publishedNot published on the vendor's features page3. | 0 / 4 |
| Sell digital products | Not publishedNot published on the vendor's features page3. | 0 / 3 |
Your list 9 of 32 points
| Rule | What is published | Points |
|---|---|---|
| Export your subscriber list | Not publishedNot published on the vendor's features page or API subscriber documentation3,7. | 0 / 8 |
| Import subscribers | YesFeatures page lists import from CSV and Excel files; API accepts a CSV string of subscribers3,8. | 5 / 5 |
| Website on your own domain | Not publishedNot found on the vendor's pages3,11; the creators page mentions a searchable web archive but no own-domain setup. | 0 / 7 |
| Send from your own domain | Not publishedCreators page ticks sending from a custom domain, but SPF or DKIM setup was not found on the vendor's pages11,3. | 0 / 5 |
| Open source | NoSelf-hosted licence is paid and gives access to a private repository; no open-source licence is named10. | 0 / 3 |
| Public API | YesREST API with bearer tokens lists, creates, updates and deletes subscribers7,9. | 4 / 4 |
Growth 12 of 26 points
| Rule | What is published | Points |
|---|---|---|
| Recommendation network | Not publishedNot published on the vendor's features page3. | 0 / 6 |
| Referral program | Not publishedNot published on the vendor's features page3. | 0 / 4 |
| Send to a tag or segment | YesTags, custom fields and conditions build segments, and a campaign can go to a segment instead of the whole list4,6. | 5 / 5 |
| Automated email sequences | YesAutomations chain emails with waits and branches, started by a sign-up, tag or date5. | 4 / 4 |
| Subscriber source reports | Not publishedAnalytics cover campaign opens and clicks; no subscriber source report is listed3. | 0 / 4 |
| Subject-line A/B tests | YesSplit tests send each variant to a small share, then the best one to the rest; the page names subject lines as an example13. | 3 / 3 |
Price 5 of 17 points
The rule behind each line: how we score newsletter platforms.
Plans and prices
As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.
| Plan | Price as listed | Per month | Notes |
|---|---|---|---|
| Hosted, Mailcoach delivery1 account | USD 9.99/month + USD 0.002 per email over 2,0001 | $9.99 | 2,000 emails included; unlimited contacts |
| Hosted, own provider1 account | USD 9.99/month + USD 0.001 per email over 2,0001 | $9.99 | You pay your own sending provider separately |
| Self-hosted, single domain1 domain | zł 620 licence10 | – | Includes one year of updates; renewal optional |
Prices are shown in USD on the pricing page; the home page shows euros1,2. Self-hosted licences are priced in zloty10.
Strengths
- Unlimited contacts, lists and automations at one price based on emails sent1.
- Automations chain emails with waits and branches, started by a sign-up or a tag5.
- Campaigns can go to a segment, and a split test can compare subject lines6,13.
- A documented API reads, creates, updates and deletes subscribers and imports CSV files7,8.
- Subscribers can be imported from CSV and Excel files3.
What Spatie says
Vendor claims. We show them, but they earn no points.
- Mailcoach says charging per email sent can save between 200 and 1,000 euros a month compared with per-contact pricing as lists grow2.
Other newsletter platforms
- 1
beehiivWriters who want an ad network, referrals and growth tools97/100$0cost at 1,000 subscribers - 2
KitCreators who sell products and want a large free plan94/100$0cost at 1,000 subscribers - 3
GhostWriters who want open-source software and no cut of paid-subscription revenue77/100$0cost at 1,000 subscribers - 4
SubstackWriters who want paid subscriptions and reader discovery with no monthly fee71/100$0cost at 1,000 subscribers
Sources
- Mailcoach pricing, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach: email marketing for creators, developers and businesses, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach features, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach campaigns, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach automations (documentation), Mailcoach. Accessed 9 Oct 2026.
- Mailcoach campaigns (documentation), Mailcoach. Accessed 9 Oct 2026.
- Mailcoach API: subscribers, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach API: subscriber imports, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach API: authentication, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach Self-Hosted, Spatie. Accessed 9 Oct 2026.
- Mailcoach for creators, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach Self-Hosted, Mailcoach. Accessed 9 Oct 2026.
- Mailcoach split testing, Mailcoach. Accessed 9 Oct 2026.
Website: www.mailcoach.app · Markdown version · We are not affiliated with Spatie.