---
title: Mailcoach
canonical: https://saasranked.com/software/mailcoach/
category: Newsletter Platforms
points: 26
rank: 11 of 12
facts_checked: 2026-10-09
---

# Mailcoach

Email tool priced by emails sent, with unlimited contacts, plus segments, automations and an API.

26 points out of 100. #11 of 12 newsletter platforms. Vendor: Spatie. Website: https://www.mailcoach.app/

- Hosted Mailcoach costs USD 9.99 a month and includes 2,000 emails [1].
- Extra emails cost USD 0.002 each, or USD 0.001 with your own sending provider [1].
- A weekly issue to 1,000 subscribers, about 4,400 emails, comes to about USD 12.39 to 14.79 a month by those rates [1].
- Contacts, lists and automations are unlimited, and a 14-day trial needs no credit card [1][2].
- The pricing page lists no free plan, and no built-in paid subscriptions are listed [1][3].

Verdict: Mailcoach suits writers and developers who prefer to pay for emails sent rather than list size, and who want segments, split tests and automations [1][3][13]. A 1,000-subscriber weekly newsletter costs about USD 12 to 15 a month [1]. The catch: it lists no paid subscriptions, no free plan and no subscriber export [1][3][7]. Best for: Developers and writers who want to pay by emails sent, not list size.

## Points

| Criterion | Line | Value | Points | Note |
|---|---|---|---|---|
| Earning | Paid subscriptions | Not published | 0/8 | Not published on the vendor's features page [3]. |
| Earning | Fee on paid subscriptions | Not published | 0/10 | Not published on the vendor's pricing page; no built-in paid subscriptions are listed [1]. |
| Earning | Built-in sponsorship or ad network | Not published | 0/4 | Not published on the vendor's features page [3]. |
| Earning | Sell digital products | Not published | 0/3 | Not published on the vendor's features page [3]. |
| Your list | Export your subscriber list | Not published | 0/8 | Not published on the vendor's features page or API subscriber documentation [3][7]. |
| Your list | Import subscribers | Yes | 5/5 | Features page lists import from CSV and Excel files; API accepts a CSV string of subscribers [3][8]. |
| Your list | Website on your own domain | Not published | 0/7 | Not found on the vendor's pages [3][11]; the creators page mentions a searchable web archive but no own-domain setup. |
| Your list | Send from your own domain | Not published | 0/5 | Creators page ticks sending from a custom domain, but SPF or DKIM setup was not found on the vendor's pages [11][3]. |
| Your list | Open source | No | 0/3 | Self-hosted licence is paid and gives access to a private repository; no open-source licence is named [10]. |
| Your list | Public API | Yes | 4/4 | REST API with bearer tokens lists, creates, updates and deletes subscribers [7][9]. |
| Growth | Recommendation network | Not published | 0/6 | Not published on the vendor's features page [3]. |
| Growth | Referral program | Not published | 0/4 | Not published on the vendor's features page [3]. |
| Growth | Send to a tag or segment | Yes | 5/5 | Tags, custom fields and conditions build segments, and a campaign can go to a segment instead of the whole list [4][6]. |
| Growth | Automated email sequences | Yes | 4/4 | Automations chain emails with waits and branches, started by a sign-up, tag or date [5]. |
| Growth | Subscriber source reports | Not published | 0/4 | Analytics cover campaign opens and clicks; no subscriber source report is listed [3]. |
| Growth | Subject-line A/B tests | Yes | 3/3 | Split tests send each variant to a small share, then the best one to the rest; the page names subject lines as an example [13]. |
| Price | Free plan | No | 0/8 | Pricing page shows a USD 9.99 base price; only a 14-day free trial is offered [1][2]. |
| Price | Cost at 1,000 subscribers | $12.39/mo | 5/9 | Own-provider rate: USD 9.99 plus 2,400 emails at USD 0.001; provider bill left out. Mailcoach delivery: USD 14.79 [1]. |

## Plans

| Plan | Price | Per month (USD) |
|---|---|---|
| Hosted, Mailcoach delivery | USD 9.99/month + USD 0.002 per email over 2,000 [1] | $9.99 |
| Hosted, own provider | USD 9.99/month + USD 0.001 per email over 2,000 [1] | $9.99 |
| Self-hosted, single domain | zł 620 licence [10] | - |

Prices are shown in USD on the pricing page; the home page shows euros [1][2]. Self-hosted licences are priced in zloty [10].

## Strengths

- Unlimited contacts, lists and automations at one price based on emails sent [1].
- Automations chain emails with waits and branches, started by a sign-up or a tag [5].
- Campaigns can go to a segment, and a split test can compare subject lines [6][13].
- A documented API reads, creates, updates and deletes subscribers and imports CSV files [7][8].
- Subscribers can be imported from CSV and Excel files [3].

## Limits

- No free plan is listed, only a 14-day trial [1][2].
- No built-in paid subscriptions are listed [3].
- No page documents exporting the subscriber list [7].
- Hosted Mailcoach shows monthly pricing only, with no yearly option [1].
- Self-hosted licences include one year of updates, then renewal is optional [10][12].

## Vendor claims (not scored)

- Mailcoach says charging per email sent can save between 200 and 1,000 euros a month compared with per-contact pricing as lists grow [2].

## Sources

1. [Mailcoach pricing](https://www.mailcoach.app/pricing), Mailcoach, accessed 2026-10-09
2. [Mailcoach: email marketing for creators, developers and businesses](https://www.mailcoach.app/), Mailcoach, accessed 2026-10-09
3. [Mailcoach features](https://www.mailcoach.app/features/), Mailcoach, accessed 2026-10-09
4. [Mailcoach campaigns](https://www.mailcoach.app/platform/campaigns), Mailcoach, accessed 2026-10-09
5. [Mailcoach automations (documentation)](https://www.mailcoach.app/self-hosted/documentation/v8/features/automations/), Mailcoach, accessed 2026-10-09
6. [Mailcoach campaigns (documentation)](https://www.mailcoach.app/self-hosted/documentation/v8/features/campaigns/), Mailcoach, accessed 2026-10-09
7. [Mailcoach API: subscribers](https://www.mailcoach.app/api-documentation/endpoints/subscribers/), Mailcoach, accessed 2026-10-09
8. [Mailcoach API: subscriber imports](https://www.mailcoach.app/api-documentation/endpoints/subscriber-imports/), Mailcoach, accessed 2026-10-09
9. [Mailcoach API: authentication](https://www.mailcoach.app/api-documentation/introduction/authentication/), Mailcoach, accessed 2026-10-09
10. [Mailcoach Self-Hosted](https://spatie.be/products/mailcoach), Spatie, accessed 2026-10-09
11. [Mailcoach for creators](https://www.mailcoach.app/solutions/solutions-for-creators/), Mailcoach, accessed 2026-10-09
12. [Mailcoach Self-Hosted](https://www.mailcoach.app/self-hosted), Mailcoach, accessed 2026-10-09
13. [Mailcoach split testing](https://www.mailcoach.app/features/split-test-your-emails/), Mailcoach, accessed 2026-10-09
