customer feedback tool · Frill Group Pty Ltd

Frill

Name: Frill
Price: 25 USD

Ideas board, roadmap and announcements for product teams, with a 14-day trial and no free plan.

75/100

#5 of 10 customer feedback tools
Facts checked 9 Oct 2026

In short

Plans start at $25 a month (Startup, 50 ideas), then $49, $149 and $349¹.
There is no free plan, only a 14-day free trial without a credit card¹.
Team single sign-on works by SAML 2.0, OpenID Connect or JWT and is available on all paid plans⁶.
Smart Merge combines duplicate ideas and transfers their votes and comments³.
Help pages list integrations with Jira, Slack, Zapier, Intercom and Zendesk^2,11.

Frill suits small teams that want a voting board on its own domain, a roadmap and announcements at a flat monthly price^1,3,4. SSO, a REST API and CSV export are documented^6,8,9. The catch: there is no free plan, and the pages name SOC 2 only under Enterprise without saying Type II¹.

Best for: Small SaaS teams that want voting, roadmap and SSO from the first paid plan.

Where the points come from

Collect and vote21 of 24

Roadmap and updates17 of 17

Connections19 of 19

Security and data5 of 15

Price13 of 25

Collect and vote 21 of 24 points

Rule	What is published	Points
Public board with voting	YesCustomers vote, comment and follow ideas on a board at your own address or in the widget³.	8 / 8
In-app widget	YesPricing lists an embeddable widget and unlimited widgets on every paid tier^1,3.	6 / 6
Board on your own domain	YesIdeas page says you can add your own custom domain with SSL supplied³.	3 / 3
Merge duplicate requests	YesSmart Merge combines duplicate ideas; votes and comments transfer automatically³.	4 / 4
Requests tied to customers	Not publishedMRR can be stored as a custom attribute, but the docs do not say ideas can be sorted or filtered by it⁷.	0 / 3

Roadmap and updates 17 of 17 points

Rule	What is published	Points
Public roadmap	YesPublic roadmap with statuses such as Planned, In Progress, Beta and Shipped⁴.	8 / 8
Public changelog	YesHelp article describes a public announcements page with a Subscribe to updates button, and a Notify subscribers option when you publish¹⁰.	6 / 6
Notify voters	YesFollowers are notified when an idea updates; announcements linked to shipped ideas email voters^3,5.	3 / 3

Connections 19 of 19 points

Rule	What is published	Points
Named integrations	Jira, Slack, Zapier, Intercom, ZendeskIntegrations page lists all five; help overview describes each, and most integrations need a paid plan^2,11.	10 / 10
Public API	YesREST API using JSON creates, reads and updates ideas, comments, votes and statuses⁹.	5 / 5
Export feedback	YesPricing lists bulk CSV import and export; help says user data exports to CSV and ideas, votes and comments export from Settings^1,8.	4 / 4

Security and data 5 of 15 points

Rule	What is published	Points
Single sign-on	YesTeam SSO by SAML 2.0, OpenID Connect or JWT is available on all paid plans⁶.	5 / 5
SOC 2 Type II or ISO 27001	Not publishedPricing lists SOC2 compliance under Enterprise without naming Type II, so it does not count¹.	0 / 7
Open source	Not publishedNot published on the vendor's pricing page¹.	0 / 3

Price 13 of 25 points

Rule	What is published	Points
Free plan	NoPricing offers a 14-day free trial; no free plan is listed¹.	0 / 10
Cheapest paid plan	$25/moStartup, $25 a month billed monthly; a Billed Yearly option exists but no yearly amount is shown¹.	8 / 10
Prices published	YesAll four plans, including Enterprise, show a dollar price¹.	5 / 5

The rule behind each line: how we score customer feedback tools.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

Plan	Price as listed	Per month	Notes
StartupUnlimited admins	$25/month¹	$25	50 active ideas, 1 survey
BusinessUnlimited admins	$49/month¹	$49	Unlimited ideas, 3 surveys
GrowthUnlimited admins	$149/month¹	$149	Adds privacy, surveys and white labeling
EnterpriseLarger teams	$349/month¹	$349	Adds SOC2 compliance, audit logs, dedicated hosting; talk to sales

The pricing page has a Billed Yearly option but shows one price per plan, so the monthly figure is used¹.

Strengths

Board can run on your own domain with SSL supplied³.
Public roadmap with custom statuses can sit on your domain or embed in your site⁴.
REST API covers ideas, comments, votes and statuses⁹.
Team SSO supports SAML 2.0, OpenID Connect and JWT on all paid plans⁶.

Limits

No free plan; only a 14-day trial¹.
Startup is capped at 50 active ideas¹.
Pages mention SOC 2 for Enterprise but do not say Type II¹.
Ideas can be filtered by status and topic and sorted by trending, top or new; customer attributes are not listed as filters¹².

Other customer feedback tools

1
FeaturebaseTeams that want feedback, changelog and a help desk in one product
95/100
$29/mocheapest paid plan
2
SleekplanSmall teams that want a free voting board and a cheap step up to roadmap and API
88/100
$13/mocheapest paid plan
3
CannyProduct teams that want a voting board with many integrations
82/100
$79/mocheapest paid plan
4
UpvotySmall product teams that want a low-cost board with Jira and Slack links
78/100
$15/mocheapest paid plan

All 10 customer feedback tools

Sources

Frill pricing, Frill. Accessed 9 Oct 2026.
Frill integrations, Frill. Accessed 9 Oct 2026.
Frill ideas board, Frill. Accessed 9 Oct 2026.
Frill roadmap, Frill. Accessed 9 Oct 2026.
Frill announcements, Frill. Accessed 9 Oct 2026.
Understanding SSO options in Frill, Frill. Accessed 9 Oct 2026.
Custom user attributes for segmentation, Frill. Accessed 9 Oct 2026.
Exporting user data, Frill. Accessed 9 Oct 2026.
Frill API overview, Frill. Accessed 9 Oct 2026.
Notifying subscribers via email, Frill. Accessed 9 Oct 2026.
Overview of Frill integrations, Frill. Accessed 9 Oct 2026.
Searching and filtering ideas, Frill. Accessed 9 Oct 2026.

Website: frill.co · Markdown version · We are not affiliated with Frill Group Pty Ltd.