ad blocker · Eyeo

Adblock Plus

Open-source browser ad blocker with a free version and an optional $40-a-year Premium plan.

69/100

#9 of 12 ad blockers
Facts checked 8 Oct 2026

In short

Adblock Plus is free and open source¹.
Premium lists $40 a year or $4 a month, but a purchase card on the same page shows $20 and $2³.
Extensions cover Chrome, Firefox, Edge and Opera; iOS and Android apps are listed¹.
Acceptable Ads is on by default and can be turned off in settings².
Premium has a 60-day money-back guarantee³.

Adblock Plus suits people who want a free, open-source blocker across four desktop browsers and their own filter rules^1,4. It can block sites known to spread malware¹. The catch: Acceptable Ads is on by default, the Premium page shows two different yearly prices, and its Chrome page does not mention Manifest V3^2,3,6.

Best for: People who want a free blocker in Chrome, Edge, Firefox or Opera and want to write their own filters.

Where the points come from

Where it blocks18 of 23

Blocking16 of 26

Privacy and trust14 of 20

Price21 of 31

Where it blocks 18 of 23 points

Rule	What is published	Points
Windows browsers	Chrome, Edge, Firefox, OperaThe home page says it is available on Chrome, Firefox, Edge, Opera and Safari¹.	12 / 12
Blocks outside the browser	NoHome page calls it a free extension and lists browsers and mobile apps only; no Windows app¹.	0 / 5
Phone protection	iOS, AndroidAn iOS app works with Safari; Android has Adblock Browser and a Samsung Internet extension¹.	6 / 6

Blocking 16 of 26 points

Rule	What is published	Points
Still works in Chrome after Manifest V2	Not publishedNot found on the vendor's home, features and Chrome pages^1,4,6.	0 / 4
Your own block rules	YesFeatures page says you can use pre-made filter lists or create your own⁴.	7 / 7
Malicious site blocking	YesHome page says it can block sites known to spread malware¹.	5 / 5
Cookie pop-up blocking	YesPremium plans list blocking cookie consent pop-ups³.	4 / 4
No ad allow-list on by default	NoAcceptable Ads page says it is on by default².	0 / 6

Privacy and trust 14 of 20 points

Rule	What is published	Points
Open source	YesHome page says it is open source; source is on GitLab under GPL-3.0 or later^1,5.	10 / 10
No browsing history kept	Not publishedNot published on the vendor's privacy policy, which says local statistics could reconstruct browsing history⁷.	0 / 6
Works without an account	YesChrome page installs from the Web Store with no sign-in step⁶.	4 / 4

Price 21 of 31 points

Rule	What is published	Points
Free plan	YesHome page calls Adblock Plus free¹.	12 / 12
Cheapest paid plan	$3.33/moPremium Yearly, $40 a year; a purchase card shows $20, so the higher figure is used³.	6 / 12
Devices on one paid plan	Not publishedThe page says the licence works across multiple browsers and devices, with no number³.	0 / 4
Money-back guarantee	YesPremium purchase card states a 60-day money-back guarantee³.	3 / 3

The rule behind each line: how we score ad blockers.

Plans and prices

As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.

Plan	Price as listed	Per month	Notes
Free1 person	Free¹	$0	Core ad blocking
Premium Yearly1 person	$40/year³	$3.33	Cookie pop-ups and floating videos; a purchase card shows $20
Premium Monthly1 person	$4/month³	$4	Same features; a purchase card shows $2

The Premium page shows $40 and $20 for yearly, $4 and $2 for monthly; we use the higher figure. Prices are labelled both inclusive and exclusive of VAT³.

Strengths

The core product is free and open source¹.
Chrome, Firefox, Edge and Opera are all listed¹.
You can use pre-made filter lists or create your own⁴.
The vendor says it can block sites known to spread malware¹.

Limits

Acceptable Ads is on by default².
The Premium page shows $40 and $20 for the yearly plan, so the real price is unclear³.
The Premium page lists cookie pop-up blocking as a Premium feature³.
The vendor's pages list no Windows app that filters other programs¹.

What Eyeo says

Vendor claims. We show them, but they earn no points.

Adblock Plus says it keeps its open-source product free by charging large entities a fee for allowlisting¹.

Other ad blockers

1
uBlock OriginPeople who want a free, open-source blocker with their own filter rules
95/100
$0cheapest paid plan
2
GhosteryPeople who want a free, open-source blocker with cookie pop-up handling
82/100
$0cheapest paid plan
3
AdGuard DNSPeople who want device-wide blocking and a plan with their own rules
77/100
$1.67/mocheapest paid plan
4
Control DPeople who want to filter every device by DNS and write their own domain rules
73/100
$2.50/mocheapest paid plan

All 12 ad blockers

Sources

Adblock Plus home page, Adblock Plus. Accessed 8 Oct 2026.
Acceptable Ads, Adblock Plus. Accessed 8 Oct 2026.
Adblock Plus Premium, Adblock Plus. Accessed 8 Oct 2026.
Adblock Plus features, Adblock Plus. Accessed 8 Oct 2026.
Browser extensions repository (GPL-3.0-or-later), GitLab. Accessed 8 Oct 2026.
Adblock Plus for Chrome, Adblock Plus. Accessed 8 Oct 2026.
Adblock Plus privacy policy, Adblock Plus. Accessed 8 Oct 2026.

Website: adblockplus.org · Markdown version · We are not affiliated with Eyeo.