--- title: Kit canonical: https://saasranked.com/software/kit/ category: Newsletter Platforms points: 94 rank: 2 of 12 facts_checked: 2026-10-09 --- # Kit Creator email platform with a free plan for up to 10,000 subscribers and a 0.6% platform share of sales. 94 points out of 100. #2 of 12 newsletter platforms. Vendor: Kit (formerly ConvertKit). Website: https://kit.com/ - The free plan covers up to 10,000 subscribers with unlimited email broadcasts [1]. - Kit says its 3.5% + 30c fee includes card processing, so Kit only takes 0.6% on digital product and subscription sales [1]. - Creator costs $390 a year ($33 a month on monthly billing) and adds visual automations and email sequences [1]. - Referral system is on Pro only; newsletter sponsorships need a paid plan [1][2]. - Subscribers can be exported and imported as CSV files [3][4]. Verdict: Kit suits creators who want a free plan that scales to 10,000 subscribers and who sell products or subscriptions, since Kit says it keeps only 0.6% of sales [1]. Your newsletter site can use your own domain [7]. Automations and sponsorships need a paid plan, and referrals and the source breakdown of new subscribers need Pro [1][2][8]. Best for: Creators who sell products and want a large free plan. ## Points | Criterion | Line | Value | Points | Note | |---|---|---|---|---| | Earning | Paid subscriptions | Yes | 8/8 | Free plan lists selling digital products and subscriptions; the transaction fee applies to subscriptions [1]. | | Earning | Fee on paid subscriptions | 0.6 | 7/10 | Kit says its 3.5% + 30c includes card processing, so Kit keeps 0.6% [1]. | | Earning | Built-in sponsorship or ad network | Yes | 4/4 | Kit runs sponsorship campaigns you can browse and express interest in; requires a paid plan [2]. | | Earning | Sell digital products | Yes | 3/3 | Free plan lists selling digital products and subscriptions [1]. | | Your list | Export your subscriber list | Yes | 8/8 | Bulk action on the Subscribers page exports subscribers as a CSV; no plan limit stated [3]. | | Your list | Import subscribers | Yes | 5/5 | Import subscribers from a CSV file with column mapping; no plan limit stated [4]. | | Your list | Website on your own domain | Yes | 7/7 | The Newsletter site builder has a Domain Name option to use your own domain instead of the default kit.com address [7]. | | Your list | Send from your own domain | Yes | 5/5 | A verified sending domain sets up SPF, DKIM and DMARC records for your domain. Plan not stated [5]. | | Your list | Open source | Not published | 0/3 | Not published on the vendor's pricing page [1]. | | Your list | Public API | Yes | 4/4 | Developer docs list endpoints to list, create and update subscribers [6]. | | Growth | Recommendation network | Yes | 6/6 | Pricing page lists free recommendations on all three plans [1]. | | Growth | Referral program | Yes | 4/4 | Newsletter referral system is listed on the Pro plan [1]. | | Growth | Send to a tag or segment | Yes | 5/5 | Tags and segments can both be used as recipients of a broadcast; no plan limit stated, and pricing lists tagging and segmentation on all plans [9][1]. | | Growth | Automated email sequences | Yes | 4/4 | Creator lists unlimited visual automations and email sequences [1]. | | Growth | Subscriber source reports | Yes | 4/4 | On Creator Pro, the new-subscribers chart breaks down new subscribers by source, referrer or UTM fields [8]. | | Growth | Subject-line A/B tests | Yes | 3/3 | Pricing page lists 2 subject lines on Free and Creator, 5 on Pro [1]. | | Price | Free plan | Yes | 8/8 | Free plan for up to 10,000 subscribers with unlimited email broadcasts [1]. | | Price | Cost at 1,000 subscribers | $0 | 9/9 | Free plan allows unlimited broadcasts to up to 10,000 subscribers, so 1,000 subscribers cost nothing [1]. | ## Plans | Plan | Price | Per month (USD) | |---|---|---| | Free | Free [1] | $0 | | Creator | $390/year [1][2] | $32.50 | | Pro | $50/month first year, $66 after [1] | $66 | Pro shows $50 a month ($593 billed in the first year); the discount applies only to the first year, and $66 is the regular monthly price shown [1]. ## Strengths - Free plan: up to 10,000 subscribers, unlimited broadcasts, tagging and segmentation, and sales of products and subscriptions [1]. - Kit says it keeps 0.6% of product and subscription sales after card fees [1]. - Free recommendations and a 2-subject-line A/B test are listed on the free plan [1]. - Public API documentation lists endpoints to list, create and update subscribers [6]. ## Limits - Visual automations and email sequences need Creator, from $390 a year [1]. - The referral system is listed on Pro only [1]. - Pro shows an introductory price that applies only to the first year [1]. - Browsing sponsorship campaigns requires a paid plan [2]. ## Sources 1. [Kit pricing](https://kit.com/pricing), Kit, accessed 2026-10-09 2. [Monetizing your emails with Kit Newsletter Sponsorships](https://help.kit.com/en/articles/8532157-monetizing-your-emails-with-kit-newsletter-sponsorships), Kit Help Center, accessed 2026-10-09 3. [How to export subscribers in Kit](https://help.kit.com/en/articles/2502489-how-to-export-subscribers-in-kit), Kit Help Center, accessed 2026-10-09 4. [How to import a subscriber list](https://help.kit.com/en/articles/2502555-how-to-import-a-subscriber-list), Kit Help Center, accessed 2026-10-09 5. [What you should know before setting up a Verified Sending Domain](https://help.kit.com/en/articles/9176509-what-you-should-know-before-setting-up-a-verified-sending-domain), Kit Help Center, accessed 2026-10-09 6. [Kit developer documentation index](https://developers.kit.com/llms.txt), Kit, accessed 2026-10-09 7. [Managing your Newsletter site in Kit](https://help.kit.com/en/articles/6412804-managing-your-newsletter-site-in-kit), Kit Help Center, accessed 2026-10-09 8. [Understanding the Subscriber Analytics dashboard in Kit](https://help.kit.com/en/articles/14085468-understanding-the-subscriber-analytics-dashboard-in-kit), Kit Help Center, accessed 2026-10-09 9. [Tags and Segments in Kit (and when to use which)](https://help.kit.com/en/articles/4257108-tags-and-segments-in-kit-and-when-to-use-which), Kit Help Center, accessed 2026-10-09